Cleere represents cattle producers


AUSTIN, TX – Jason Cleere has been named to the Texas Beef Council (TBC) and the Beef Promotion Research Council of Texas (BPRCT) board of directors. This is his fourth term on the board and he serves as a representative of the Independent Cattlemen’s Association (ICA). Board members’ terms coincide with TBC’s fiscal year that began on Oct. 1.

The checkoff boards establish the budget and ultimately decide which demand building programs receive checkoff funding collected under the national and state Beef Checkoff Programs. The board consists entirely of beef producers providing representation of the state through organization affiliation. In addition, the board may elect two directors at large, without nomination by a qualified organization, to round out the board with equitable geographic and sector representation. Directors can serve up to six consecutive one-year terms on the checkoff boards.

As a member of the TBC board, Cleere serves on the beef resources committee. This committee approves and evaluates checkoff-funded beef quality assurance programs, producer communications, issues and reputation management, research projects and export programs conducted in partnership with the U.S. Meat Export Federation (USMEF).

Cleere is an associate professor in the Department of Animal Science at Texas A&M University. He raises purebred Shorthorn and Brangus cattle, is on the Madisonville ISD School Board and also a member of Texas and Southwestern Cattle Raisers Association (TSCRA). Cleere and his wife, Kristi, have two sons and are active in their community in Madisonville.The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit or call (800) 846.4113.